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PAPER + TOAST Business Programs: Research & Validation | Digital Marketing Sharing Session

Description
PAPER + TOAST Business Programs: Sharing Session is a half day insightful session where we feature lineup of speakers who are practitioners of the relevant industries.

The aim is to share on the latest tips and tricks on what is being practiced currently that may be applied to your business. At the same time, this will be a great opportunity for you to have a gist of what PAPER + TOAST Business Program is all about.

Topics for this session:

1. Research & Validation:
  • Introduction to Lean User Research
  • Forming hypothesis and assumptions on your business model
  • Types of validation for business and its purpose
  • Research implementation strategy
  • Learn how to potentially convert your research to sales
2. Digital Marketing:
  • STEP 1: HOW TO SET UP YOUR WEBSITE THE RIGHT WAY
    • Get the secret of creating your own website and bring it to live with RM50 budget
    • Learn how to setup your website to have higher conversion
    • Explore the tools used by large corporation

  • STEP 2: GETTING FREE TRAFFIC ONLINE
    • Learn Google keyword research and competitor analysis
    • Get to know secret tools used by experience marketer

  • STEP 3: MAKING PAID ADVERTISING WORK
    • Intro to Ads theory and your first ads
    • Knowing your audience & ninja level targeting
    • Get access to techniques & tools used by large corporation
Event Details:

Date: 26th November 2016 (Saturday)
Registration time: 8.30am - 9.00am
Venue: Level 13A, Fahrenheit Office Tower, Changkat Bukit Bintang, Bukit Bintang, 55100, Kuala Lumpur
Venue Link: https://goo.gl/maps/G4KjJgYSJHm
GPS Coordinate: 3.147474, 101.713065

FEATURED GUEST

Julie NG, Kuala Lumpur

Julie is the Co-Founder and VP of Business Development for VASE Survey, an online research company in Malaysia who have helped startups, SME's and MNC's to get their market validation before making the important business decision.

She have been involved in the research world for the past 6 years, starting as a market researched in Hong Kong and deepening her skills into market analysis. She further nurtured her interest in market research by involving in the local startup scene before before launching VASE, a low-cost market research solution that enable anyone to collect survey responses in as fast as 24 hours.

Julie has helped multiple startups and larger corporations such as Digi, GREAT EASTERN, AXA and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!


FEATURED GUEST

Saiful Amir, Kuala Lumpur

Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).

He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital.

Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, W Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!

FEATURED GUEST

James Birchall, Manchester

James is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.

He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis.
Event Timeline
Sat Nov 26, 2016
9:00 AM - 1:00 PM MYT
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Venue
Level 13A, Fahrenheit Office Tower, Changkat Bukit Bintang, Bukit Bintang, 55100, Kuala Lumpur Malaysia
Tickets
Standard
Venue Address
Level 13A, Fahrenheit Office Tower, Changkat Bukit Bintang, Bukit Bintang, 55100, Kuala Lumpur Malaysia
Directions
Fahrenheit office tower entrance is on the small road between Fahrenheit 88 and Starhill. Near landmark is 7 Eleven
Organizer
PAPER + TOAST Business Programs
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